Born and bred in Melbourne, Australia, Craig has extensive knowledge as a dairy professional in both the sales and marketing fields. Performing senior leadership roles in FMCG he has spent 15 years specialising in dairy. Craig has led teams across the Retail, Ingredients both domestic and internationally with his passion lying in the domestic foodservice space.

Craig’s leadership and experience will provide a strong platform for the continual growth of Pure dairy and its stakeholders.

Craig holds a strong bias for real customer value and a good eye for talent. He understands the hands on and fast paced nature of the Industry, he leads from the front and is motivated around providing solutions to all customers and providing value to the Industry.

Outside of business, Craig enjoys AFL football, particularly Collingwood Football club. He divides his time between Melbourne and Echuca/Moama.