Melbourne’s hospitality industry relied hugely on takeaway options throughout 2020 and into 2021. With Melburnians almost doubling their intake of takeaway food during the second half of last year. Every single food delivery app reported an increase in customer activity and deliveries.
However, since restaurants and cafés learnt to adapt to a takeaway system, we began to see a range of different tactics to keep food exiting the kitchen. Some restaurants and cafes felt that third-party delivery apps weren’t benefitting their bottom line, with a range of fees and commissions going directly to the delivery app’s pocket, rather than their own. While others felt as though the organisation of a whole system to deliver food was too much, and delivery apps were their best alternative, other than direct pick-up from their establishment.
Since restaurants and cafes have now been serving customers on a takeaway only basis, for over 200 days, we have locked down the biggest takeaway trends in Melbourne, and what great options are around for the month of September.
With restrictions on how far residents can travel, restaurants have had to create new ways to reach their customers, who are more than 5 or 10km from their restaurant location. As a result, big-ticket Melbourne restaurants are doing pop-up nights across suburban Victoria. The most prominent this month is the well-known modern Asian restaurant My Miyagi. They are providing six-course meals to hungry customers across suburbia from a different location every week.
A necessity during lockdown, meal kits will outlive COVID. Here’s why https://t.co/N88efc4wbc
— FORTUNE (@FortuneMagazine) May 25, 2021