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    The Biggest Takeaway Trends In Melbourne, What Is Around For The Month Of September?

    Insights

    The Biggest Takeaway Trends In Melbourne, What Is Around For The Month Of September?

    Melbourne’s hospitality industry relied hugely on takeaway options throughout 2020 and into 2021. With Melburnians almost doubling their intake of takeaway food during the second half of last year. Every single food delivery app reported an increase in customer activity and deliveries.

    However, since restaurants and cafés learnt to adapt to a takeaway system, we began to see a range of different tactics to keep food exiting the kitchen. Some restaurants and cafes felt that third-party delivery apps weren’t benefitting their bottom line, with a range of fees and commissions going directly to the delivery app’s pocket, rather than their own. While others felt as though the organisation of a whole system to deliver food was too much, and delivery apps were their best alternative, other than direct pick-up from their establishment.

    Since restaurants and cafes have now been serving customers on a takeaway only basis, for over 200 days, we have locked down the biggest takeaway trends in Melbourne, and what great options are around for the month of September.

    Pop-Up Venues

    With restrictions on how far residents can travel, restaurants have had to create new ways to reach their customers, who are more than 5 or 10km from their restaurant location. As a result, big-ticket Melbourne restaurants are doing pop-up nights across suburban Victoria. The most prominent this month is the well-known modern Asian restaurant My Miyagi. They are providing six-course meals to hungry customers across suburbia from a different location every week.

     

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    At-Home Meal Kits

    At-home meal kits have been increasingly popular since 2020. A great way to get the ingredients for your favourite restaurant meal and have a go creating it yourself. This is a great way to reach a wider audience also, as these meal kits can usually be delivered across metro Melbourne. Not only is this a great way to eat your favourite meal, but it is something new and exciting to do on the weekend, especially if you are struggling to find anything different to do. Popular burger restaurants such as Easeys in Collingwood are providing their customers with the perfect kit to create their own delicious burgers, including meat patties, the best Hi-Melt burger cheese, and all necessary sauces and fillings.

    While these are the biggest trends being seen, October is set to bring about the popularity of picnic baskets and packs. Since fully vaccinated Melburnians can now head out for picnics, this is expected to be the most prominent trend of both September and October with some places are already on the ball. Many establishments were quick to react to this news by preparing suitable options. With so much happening, who knows what great takeaway options Melbourne will deliver in the coming summer months.

     

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