By now everyone has a heard a story about a fast food franchise burger that has defied the vagaries of time, and appears as good as the day it was bought, even years or decades later.
In Iceland, where the last MacDonalds store closed ten years ago, the very last cheeseburger and fries that were bought there are displayed in a glass case at the Iceland National Museum. Anyone can view the burger and marvel at its persistence. Source: https://www.abc.net.au/news/2019-11-05/25-year-old-mc-donalds-burger/11668660
And here in Australia, we have an even more remarkable story of the McDonald’s Quarter Pounder that two Adelaide mates kept for their friend until he returned – 25 years ago! After losing the burger in the back of a family member’s shed, the two friends found it again five years ago and it has since achieved celebrity status, even at one point having a Tinder profile! Source: https://www.abc.net.au/news/2019-11-05/25-year-old-mc-donalds-burger/11668660
But this month, Burger King has turned the narrative upside down, advertising what has been described as either a bold or vile marketing campaign to demonstrate its move away from preservatives in its fresh burgers. The advertisement features a video showing the decay of a fresh Whopper burger over 34 days, with the final image a definitively unappetising food item covered in green, fuzzy mould.
Burger King is hoping it the overt demonstration of its move from artificial preservatives and additives will encourage more burger sales. Certainly, the move reflects general consumer sentiment which has the seen the demand for fresh, unadulterated and organic foods climb exponentially in recent years. The simple fact is that consumers are more sensitive to what’s in their food and demanding transparency with respect to food labelling and quality. And no food companies are immune from it, even the big franchise fast food chains. Source: adweek.com